A brand is more than a label. It’s a promise to everyone who invests in you. This is why it’s important to be clear about what you stand for as a company, and what people get every time they deal with you.
Some people are very good at defining themselves on this core level, while others find stepping into bold claims a little more slippery. (Hint: If you’re one of these people, chances are you’re smart and using your intelligence to engage in “what if”-isms that leave you paralyzed and uncertain, while people who are less thoughtful zoom past you with confidence. It takes the time that it takes to define yourself, but don’t “what if” yourself out of your own truth.)
Building a brand requires an “I am” statement on behalf of your company. When you put your uniform on, who are you? What do you do? How can people count on you?
If you can infuse all that into a symbol people remember, then you are on your way to leaving your mark in this world.
Okay, from here on out, I’ll be using 5 colors as a palette for what I make moving forward. This applies to both text and images.
Is it weird that I’m excited to work with them exclusively?
This is going to be fun.
Day 7 was all about a mammoth blog I didn’t post, two podcasts I bailed out of finishing and editing when I strayed off topic, and finding color swatches for products.
I’ll only be posting one of these things here. 😂
The thing I (re)learned about blogging is that I already write too much and don’t want to write MORE in the form of a blog. (Seriously. SO MUCH SITTING!) I need to embrace multi-media and some form of streaming because that would also remove the obstacle of editing and posting. (Because that’s a real job that takes real time that involves more sitting. And I’m really trying to move away from that.)
So, if I broadcast, I’m pretty sure it just needs to happen live.
All these excuses aside, however, I DO have some swatches to show you. There are 3 at the moment, and there may be a few more. Right now, the idea would be to narrow them all down to one swatch of 5 colors that all go with a theme.
But here’s 15 colors to start.
Have any faves?