The Trick You Need to Succeed in 2022

A good coach knows what moves you need to perform to put yourself on the podium each year.

A coach with online business sense will trade your email address for an industry secret, then engage with you to dive deeper and pay for specific strategies.

Good coaching
+ a solid sales funnel

the path to success for many

I’m more one to take the guerilla approach to coaching — starting out wherever I am and practicing what I preach so you can track my success real-time.

My goal in 2022 is to get you to tip me $5 to light up my Yellow Brick Wall.

But we’ll come back to that in a minute.

Right now, I want to talk about how you have an unprecedented opportunity to upgrade your life in 2022.

With just a few adjustments to how you approach social media, you’ll be at your next New Year’s party thinking:

Young backlit local boy standing by the ocean in Tahiti with a golden sunset and a sailboat in the background
You on the last day of 2022

And I’ll be your coach in getting there.

As your online mindset coach, I’m going to do what ANY good coach would do and share a winning move that will get you on the podium in 2022—no matter your field.


Finding success in 2022 is all about showing up with strong main character energy (MCE).

You’re going to start seeing this term everywhere — hashtags, comment sections, and demonstrated in nearly every person you follow.

Authentically sharing your life experience from a position of power is your winning formula for shining bright this year.

If you want to upgrade your life in 2022, you need to embrace your authentic story.

The BIG Question: What does your MCE look like?

A key reason main character energy is going to be so big in 2022 is: When properly expressed, MCE looks different on everyone.

If 2 people’s MCE is identical,
then 1 of them is mimicking.

And after two years of intermittent quarantines filled with unpredictable highs and lows,

fitting in is OUT
standing out is IN

Knowing this, different coaches are going to guide you to stand out in different ways.

As your coach, I’m going to invite you to explore ideas via art, comics, and stories, then ask you to show up in unambiguous ways like lighting up my Yellow Brick Wall.


Because, in life, we either show up or we don’t.

When we don’t show up, it’s often because something along the line has taught us to be afraid and we’ve convinced ourselves that our fear is greater than we are.

Releasing our side-character/NPC qualities can be a journey — especially if we believe lifting others to be part of our core value.

Yet main characters don’t walk around lifting other people up; they raise others up by modeling how things can be better. Then they meet you as equals when you develop the flex to meet them on the main stage.

So …


… as your coach in 2022, this year is no different for me than for you. I also need to embrace my main character energy, otherwise, what credibility do I have with you?

So …

… this is how it’s is going to work …

… in the year 2022, I’m embracing my energy by rebranding myself as:

The $5 Storyteller

I’m choosing this in response to a dare I got on my birthday to stop being such a digital recluse and start genuinely participating online.

My Friend’s Challenge: “Just start showing up and I bet you could get 100,000 people to tip you $5 bucks before your next birthday IF you just do what you do in-person online.”

Is my friend right?

There’s only one way to find out and I’ve never turned down a birthday dare (although I may have to now that the secret is out), so


So that’s what I’ll be doing on the front end of things.

I will be the $5 Storyteller ALL of 2022

But there will be a BTS side of things.

Join the Adventure

Ask anyone who’s ever been coached by me and they’ll tell you I’m not one to gatekeep information.

My approach is to:

  • give you a full picture of what you need to succeed
  • make sure you understand the assignment, and
  • provide information and opportunities that put you in a position to perform, learn, and grow

If this kind of coaching is for you, supporting me on Patreon also might be right for you.

I will process large amounts of information down into bite-sized “high-level” action items anyone can do — often simmering things down to a one-page worksheet, where possible.

I’ll share with you what I’m doing and how I’m doing it while providing you with shortcuts and worksheets to help you expedite the process yourself.

If this sounds like BTS info you can put to use, support me on Patreon.

Otherwise, find me on Twitter and Instagram for Main Character Energy for the rest of the year.

Watch my journey to see how I get 100,000 people to tip me $5 before my next birthday.

You can tip me anytime you like using Venmo:

Tip me anytime to light up bricks on my Yellow Brick Wall

The Yellow Brick Wall will document my engagement and become a visual record of my 2022 Main Character Energy.

So much dark atm BUT a HUGE THANKS to Christine, Elizabeth, and Kelly for getting the glow-up ball rolling! 💜

So let the fun begin and I look forward to meeting you all on the Main Stage!

Ringing In 2022: Year of the IndiGOAT

Do you feel it?

… that feeling in the air that 2022 holds the potential for being your most expansive and memorable year ever?

I feel it.

This is the year for showing up like you never have before. It’s about:

  • unpacking all your unused skills & talents from mental storage
  • revisiting your potential
  • overcoming doubt to unlock new possibilities

2022 is a year for tuning into yourself, releasing that which weighs you down, rediscovering what you’re really made of, and shining on levels you’ve only dreamed of before.

I am committed to having the best year of my life so far, and I’m officially hanging my shingle to help you do the same:

Sheralyn Pratt

That’s right. I’m Coach Sheralyn again and I’ll be offering coaching in online posts and digital offerings along with in-person, one-on-one sessions.

How can you connect with me in 2022?

  1. Schedule in-person, 1-on-1 coaching sessions with me (location: Sandy, Utah)
  2. Follow me on Twitter and Instagram to inspire yourself to new heights & challenge “stuck” thinking
  3. Support me on Patreon for unique perks & digital content
  4. Light up the Yellow Brick Wall to document our 2022 journey

Now let’s take a closer look at each of these.

In-person, 1-on-1 Coaching

Treat yourself when you schedule a session with me to strategize your success.

If you have a vision for the future, I am here to assist your transition from dreams to a new reality.

Our theme for 2022:

Rise. Leap. Shine.

And the spirit animal of the year is the indiGOAT

IndiGOAT: The Official Mascot of 2022

If you’ve never heard of an indiGOAT before, that’s understandable. IndiGOATs are creatures of legend in my Z world — a fictional land you will become more familiar with in 2022.

You can read Z LEGEND OF THE indiGOAT here (3-minute read) but, for now, know that indiGOATs are the totem for fearlessly rising into your potential while taking brilliant leaps of faith.

If that sounds like a superpower you want to unlock this year, schedule a session with me.

All of us rise, leap, and shine differently so sit down with me and let’s find your groove.

BONUS: The FIRST 10 people to book will get their session for $10!

Why $10? Because I currently share space at a local business and you pay $10 to them when you book your appointment. This covers their overhead and reserves our room at the date/time you choose & is non-refundable.

The 10 people who claim $10 sessions must:

  • book by December 31, 2021
  • set an appointment in the month of January 2022

In lieu of payment, I will ask these 10 people to write a quick testimonial of their coaching experience and the benefits they think I provide.

I’ve been terrible at collecting testimonials from people across the years, so this is the perfect chance to benefit from my oversight.

The regular price for sessions is $75/hr and you can check the pinned tweet on my Twitter to see if FREE spots are still available before you book.

Follow Me on Twitter & Instagram (& #ComingSoon: TikTok)

Social media is the perfect place to follow me if you want free micro-coaching throughout 2022.

Follow my Twitter account if you want links to resources and ongoing updates for what’s new the moment it happens.

Follow me!

Follow my Instagram account if you want daily thoughts designed to help you imagine things in new ways.

Follow me!

I haven’t gone all-in on TikTok yet, but the plan is to use it as more dynamic, interactive space where I will answer questions, go LIVE, and get over my aversion to cameras:

It’s gonna be fun!

Support Me On Patreon

I know, I know. I’m like a decade late to this party but that doesn’t mean I’m not a great host.

My Patreon donors light up bricks on the Yellow Brick Wall each month (read more on that in the next section) and vote to make projects happen.

Image of Pimpernel series covers
For example: You could vote for Book 4

This is a great option for anyone who wants to influence what projects and do/don’t work on in 2022.

  • Want podcasts from me?
  • Want me to finish a story like Trick Six?
  • Want the 4th Pimpernel book?
  • Want me to create tutorials on certain topics?
  • Want to pitch a pet project all your own?

This is where you start the dominoes falling and fund projects that are already in the works.

Patreon supporters can suggest & vote for what I work on. Different tiers also give you FREE access to content that everyone else will pay retail for.

Check out my Patreon page to see which tier is right for you!

Light Up the Yellow Brick Wall

Last but not least: It’s time to light up the Yellow Brick Wall.

What is the Yellow Brick Wall?

The Yellow Brick Wall is a fictional art installation in a story I made up that I’ve decided to bring into the real world.

In fiction, everyone who visits Z Labyrinth (a novella I’ll release later this year) passes along the Yellow Brick Wall.

The stones of the Yellow Brick Wall are actually gold, but visitors can paint over the gold with any images or words they want. Nothing is forbidden, but there is one catch:

The only colors accepted are black and white. No greys, no colors.

“The Black-and-White on the Yellow Brick Wall” then becomes an immortal record of the mindset of visitors who find their way to Z Labyrinth in different times and locations.

In fiction, you need to make a pretty epic journey to find the wall and paint on it, but I will be lighting up bricks to create a digital reflection of the journey we take together across the year.


This is a close-up of how the bricks look before you light them up:

Each $5 lights up a brick with your name on it:

Your first $5 gets your name (first name, last initial) on a brick in the far-right column of the wall.

sample panel of the yellow brick wall

Additional bricks are best sponsored in groups of three (because their pattern is woven in groups of three) and unlock your ability to add custom text or images over the bricks in black-and-white.

Unlock the ability to post custom black-and-white text/images when you sponsor 60 or more bricks. (Minimize size requirements exist in an effort to make sure your image/text is visible on different sizes of screens. See image above.)

Post any image you like on 60 (or more) bricks, including:

  • Your logo
  • Signed personal art
  • An advertisement
  • A promo offer good for the year of 2022
  • Any thought or idea you want on record in a time capsule
  • & MORE

The Yellow Brick Wall is going to be featured on the landing page of my website ALL YEAR, so keep that in mind as you choose what to feature and how to use the bricks you paint on.

IMPORTANT NOTE: All posts are final.

  • No edits
  • No re-touching
  • No altering images in any way after they are posted

Your imagination is the limit!

NOTE: Technically speaking, explicit and objectionable content is allowed, but I will exercise judgment of what shows on the landing page of my website, considering all ages are welcome.

If you’re confused as to how the wall works, the concept will make more sense as you watch it light up.

For now, simply know that it’s fulfilling its purpose when it evolves into a graffiti wall that you enjoy visiting across the year.

Join the Fun

2022 is the year of unlimited potential and new self-expression. And I’m here for you whether you need a sherpa on the path or a Yellow Brick Wall to advertise on.

Make this year amazing by choosing to:

Rise. Leap. Shine.

… while knowing I’m right there with you, coaching and showing up real-time.

Z Legend of the IndiGOAT

IndiGOAT definition:

a one-horned goat; a mythical creature similar to a unicorn, except it’s a mighty mountain goat with an ever-revolving Mobius strip serving as its single horn.

Z Legend of the IndiGOAT


Once upon this one time, there was an indiGOAT. 

​And this indiGOAT did what all indiGOATs do: It traveled the world seeking sheer cliffs and towering peaks as it climbed and it leaped on its star-shaped hoofed feet.

For just as squirrels gather nuts and bees build a hive, indiGOATs jump and climb every day they’re alive. 

It’s what they live for and how they are built. They jump and they climb, and they leap and they rise, until they reach a chasm that makes them pause and think twice.

For some peaks have puzzles where there should be a plane, and it’s an indiGOAT’s purpose is to make the leap all the same.

One day, as the indiGOAT lept along, it felt the earth shake, followed by an avalanche of earth that left no doubt the landscape had changed.

Following instinct, the indiGOAT changed course to investigate.

What the indiGOAT found was a glorious sight: a new peak—sheer as death—that had formed overnight! 

In all its days, the indiGOAT had never seen a puzzle so daunting, and stopped in its tracks to keep its sure feet from faulting. 

At first glance, reaching this new summit seemed an impossible feat, yet indiGOATs are born knowing what “i’m possible” means. 

So the indiGOAT found a clear spot with some grass and a view before taking a quick nap to dream up what it could do. Yet the dreams didn’t help and it awoke with no clue.

Once again, the indiGOAT gazed at the peak up ahead. Then a squirrel came along, shaking its head.

“Can you believe it?” the squirrel gawked. “Have you ever seen such a peak? Even birds who approach it have yet to land on their feet.”

And as the indiGOAT gazed up at the summit with its compass-shaped eyes, it understood how a bird might get lost in its flight. For the formation was a bit mystical—like a tunnel into the sky.

At last, a true challenge, the indiGOAT beamed, entertaining impossible thoughts. For it knew there must be a way to land securely on top.

“Wolves and scavengers are gathering at the bottom,” the squirrel said. “It’s quite a buffet where the climbers’ bodies plummet.”

Sure enough, the indiGOAT saw vultures and ravens circling near the base on the new mountain, and knew four-footed creatures must also be there in abundance.

And it knew the longer it waited, the more creatures would die. For it was an indiGOAT’s purpose to mark the path of great heights. 

Yet it couldn’t jump until it saw the plane of a path, so it settled on eating a breakfast of grass.

“It can’t be done,” a hawk said from high in the sky. “It’s like an abyss with no bottom in sight.”

And the indiGOAT saw what the hawk meant, even as it knew that could not be true. For no peak was topless—as a jump would soon prove.

So the indiGOAT spent the day hopping around, seeking a spot that would be good starting ground.

​“It’s hopeless,” an ibex said as it made its way down. “There is no way to go over. We all must go around.”

Next came the humans, with their spikes and their ropes, and those who didn’t fall packed their bags and went home.

“It can’t be done; move along,” a doe said at the dawn of a new day. “There’s a lush, relaxing valley just beyond the horizon. Follow me! I know the way.”

Yet the indiGOAT declined to join the doe on its path to smooth green, for valleys of bounty are not an indiGOAT’s thing. 

Instead, it climbed and it climbed with its eyes trained on the summit in the sky.

“Turn around,” the hawk said, banking east in its flight. “This peak cannot be touched. Trust me, I have tried.”

Yet the indiGOAT climbed and it lept until it came to a spot where the peak came into focus on the ledge of a precipice. 

​“Scavengers await!” the tenacious squirrel said. “All who have jumped have ended up dead.”​

Yet the path was now clear, even if the incline was steep. It would require the bravest of hearts and the longest of leaps.

“I’ve never feasted on indiGOAT before,” a vulture said, flying by. “Today is my day to watch one drop from the sky!”

The indiGOAT made no reply—it just kept its eye on the path and lept out of sight.

Then nailed the landing on the needlepoint of a peak on the other side. 

Below, all the creatures seemed to share a collective gasp.

And for a few serene moments, the indiGOAT took in the sublime view.

Then it grew impatient to move on.

For now that it had ascended, there was the whole issue of getting back down, and on the sheer face below footholds were few to be found.

“I can’t believe it,” said the hawk as it circle around. “You made it! And now I see how it can be done.”

Soon the hawk was joined by other fowls and, as they made their loops, the indiGOAT spotted a path down. 

So it made its descent then bounded on to the next mountain.

Happy Holidays & a Bold New Year

I officially declare 2022 “the Year of the indoGOAT” … but more on that later.

Oh, what a year it’s been.

The best of times

The worst of times

Routine times

Quarantine times

Everything in between

If you’re like me:

  • this year went fast — REALLY fast
  • everything changed, yet nothing changed
  • you did a bit more navel-gazing than usual
  • you said goodbye to more people than you were expecting to

If you weren’t like me, you:

  • traveled a lot
  • embarked on new adventures
  • went to no funerals
  • enjoyed working remotely in an industry you hope to retire in

Honestly, I hope your year was far more adventurous and dynamic than mine. Because this year was a bit heavy for me.

The year before that was a bit heavy, too.

And I must confess that multiple unexpected deaths mixed in with bouts of quarantine and fruitless routines really gives one a lot to ponder on.

And all my pondering has led me to the same conclusion: Time is short, doubt is pointless, and if you have something to give then it’s time to get in the game.

To do that, I need your help.


If you’ve known me a while, I rarely ask for help and I certainly don’t ask for Christmas presents. But this year I’m asking for both.

This year, for Christmas, will you become my patron for the year of 2022?

Starting at $5 per month, you can fund (and vote on what you want to fund) projects throughout the year.

Projects you can expect to see include:

  • Books
  • Art
  • Videos
  • Podcasts
  • Clothing
  • & MORE

I’m seriously going to give you so much value for your investment that it’s silly. But that’s what you get when you give me a budget to create with.

Building Brick-by-Brick

For every $5 gift, a gold brick will light up on “The Yellow Brick Wall.”

(Can you see the 4 sponsored bricks that are lit up? Take note of how small they look on your screen. This is relevant later.)

If you don’t know what the Yellow Brick Wall is yet, I’ll save you the long story for now.

Long Story Short: The Yellow Brick Wall is a time capsule. Wherever it appears, guests can paint over its gold in black-and-white (NO COLORS, including grey). People can write words, paint pictures, and leave any image they like.

It is a snapshot of a record of time, place, dynamics, and people.

There are no rules of what one can or cannot depict on the wall, only the promise history will remember what you valued over gold.

But more on that later…

How It Works

Think of things this way:

  • Each $5 sponsors a brick on the Yellow Brick Wall
  • When a brick is sponsored, it changes from dark to gold with your first name & last initial on it

Bricks can be gold-lit:

  • 1-by-1
  • in groups
  • in blocks of 60, or more, to depict custom images

And for those of you wondering if you can advertise on the Yellow Brick Wall –which will be featured on my home page ALL of 2022, the answer is:


Not only will whatever BLACK-AND-WHITE image of your choice be featured on my site all year, but it will also have a PERMANENT SPOT on the Yellow Brick Wall when I mint the final image as an NFT at the end of the year.

For those of you wondering: Why a minimum of 60 bricks for custom images?

Well, if you look at the image of the brick wall above, you will see that the individual bricks are quite small/illegible on different screens.

Custom images need enough real estate to be seen.

Simple as that.

Voting For Projects

I’m starting a Patreon, where projects will be pitched, voted on, and completed in order of interest.

But you can also vote outside of Patreon and use Venmo to vote in the memo space.

  • Projects will have an allotment of bricks that need to be sponsored to begin
  • Patrons can choose to have their monthly subscription cast votes
  • Bricks — even custom-image groups of bricks — can be purchased separately to cast votes
  • If no projects are greenlit, I will work on whatever I want in the meantime

EXAMPLE: Let’s say that Pimpernel 4 is one of the projects and it gets funded. I will then make writing Pimpernel 4 my full-time focus until it is done.

Then everyone pledging $15 or more a month will get it for free.

Sound fun?


Then follow me on Patreon or Venmo me.

And may the Year of the IndiGOAT begin!